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  • I've heard this a lot in rock climbing - going hard, or flashing a boulder problem - getting through the whole thing at once, maybe with a dynamic move. It's also used in other extreme sports.

    But now I'm hearing coworkers using it, talking about hammering in a nail (literally) with full confidence, or making the choice for a group to leave after waiting for a few minutes for a maybe to join.

    Dictionary.com says it comes from rock climbing slang, but was popularized through a snowmobile stunt video: https://www.dictionary.com/e/slang/send-it/

    September 8, 2023

  • The British gymnast Nile Wilson says this 20 seconds into this video and it also appears on screen (video from Dec 2021): https://youtu.be/XdxPuA8xxw0?si=FcDNC5nDPTkzPPR7

    September 15, 2023

  • speed climbing coach says send it at the Paris Olympics https://www.instagram.com/reel/C_v0gaov87A/?igsh=MzRlODBiNWFlZA==

    September 19, 2024